Something Social Media Can’t Fix – bouncing reporters

From Time.com comes a great example of the need for a change in paradigm vice delivery methods of public communications:

http://www.time.com/time/nation/article/0,8599,1894646,00.html

And you get a free Quatto quote, too!

“That’s a question for the White House, and I understand that they may be bouncing you back here,” Air Force Lieut. Colonel Tadd Sholtis explained.

Does social media cure this? No.  Better business practices do.  Social media just helps deliver the message, bad or good.

Popularity: 26% [?]